4 Traits of Good Digital Marketer

It’s no secret that success in the world of digital marketing requires a special kind of person because digital marketers need the skills, knowledge, and experience of a variety of different professionals. Digital marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and much more, so the traits required to succeed are many and varied. Many of the traits of a successful digital marketer pertain to things like being independent and self-motivated to work and to learn, but it’s also necessary that you be able to work as part of a team, lead others, and communicate effectively with clients, coworkers, and the public. Here are some of the other key traits you need to succeed in your digital marketing career.

The Ability to Self-Start

Remember back in high school or university when you got paired with other students to work on projects, and you always dreaded being partnered with the ones who were notorious for not following through with their portion of the work? Well, those types of people would never succeed in digital marketing. Digital marketing is a field that often offers a great deal of professional freedom, so if you can keep yourself motivated and on track, then you’ll find lots of doors opening for you in this business. For one thing, many digital marketers end up working for themselves or for a firm that grants them autonomy, so you alone will be responsible for managing your own time and projects. Unless you can keep yourself motivated, you’ll find it difficult to stay on track with your work.

Loving a Challenge

Because of things like ever-evolving technology, consumer habits that are always changing, and the increasing sophistication of both the internet and its users, the world of digital marketing is in a state constant of flux. There are always new things to learn, new arts to master, and new hurdles to overcome, and it’s an absolute must that you love puzzles, tests, and all the other things that make life both interesting and challenging. Furthermore, every project in digital marketing is different, so you have to be willing to think on your feet, be creative, and be ready to look at things from a different perspective in order to achieve the goals your clients are trying to reach.

Flexibility and Adaptability

Another consequence of digital marketing being ever-changing is that it requires digital marketers to be equally willing to change and adapt. Flexibility, therefore, is an essential quality in a digital marketing professional, because you always have to be prepared to adopt new practices, update your skill set and knowledge base, keep up with industry best practices, and stay current with the latest technologies and trends. A great example of how things are always changing in digital marketing is the Google algorithm. The algorithm is always being updated, and every time they release a new version, it changes the way digital marketers and SEO specialists approach their craft.

A Passion for Learning

As you may have guessed, lifelong learning is an absolute must-have quality for anybody interested in digital marketing, because the field is always evolving, as is the technology that informs it. There are many ways you can keep up to date with the latest information, tech, and best practices.


Digital marketing doesn’t require a great deal of specialized knowledge, but the key is that you have the traits necessary to make it in this competitive but highly rewarding field. Most of the technical knowledge and skills can be learned, but the traits and qualities that are required for success can’t be acquired in the same way. Successful digital marketing professionals all tend to have a love for learning, are self-starting individuals who are driven and passionate about what they do, and who can work independently, lead others, and work well as part of a team. Finally, being a successful digital marketer means caring about the successes of others, because digital marketing wouldn’t exist without the businesses who rely on you to help them grow and succeed.

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